Page Rank Not Important : Google

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Matt Cutts from Google Webmaster help has given a detailed video explanation on some of the misconceptions related to Google PageRank. As more and more users are turning into content, the quality of content is dropping down at large scale because almost everyone today discusses SEO tips without any authority. It is very important to adopt SEO tips from sites that give sources for their claims. Over the recent years, Google is filtering trusted websites based on their PageRank algorithm and giving more importance to them and thus sending them more traffic. The PageRank has opened a big chain of Link building SEO companies and services. Almost everywhere today newbie bloggers are giving more importance to PageRank then to quality fresh content.

Is PageRank important?

Yes, it is but not more than your content. You can receive thousands of visitors per day with PR0. I have friends in my networks who are full-time bloggers and earning hell lot money without having to worry about rankings such as PR and Alexa at all. Because their power tool is post frequency. The more you post the more you receive traffic. If you are destroying your precious hours in looking for backlinks or exchange links and not posting consistently then you are close to nothing.
PageRank and Alexa are important only when you have quality content and Traffic. Amazingly both your traffic and Content are independent of solely Rankings but depend a lot on what you write and publish. Advertisers look for three things when they buy an ad spot:
Google PageRank Update November 2017

1. Traffic  2. Alexa  3. PageRank 

But Google AdSense looks for just one thing and that is Traffic

Unless you have quality content both your PR and Alexa are useless. Because with quality content you get lifetime quality organic Traffic. There are many blogs and websites with PageRank 6.0 in Buysellads directory yet they are not even earning a penny because they spent their great skills on ranking alone and under-estimated the value of good posts, content, and shares and as a result ended their careers with hopelessness. My short personal experience says that if there is anything that matters more is Traffic. Writing on things that attract people is what I call blogging.
Below is a video by Google Software Engineer matt Cutts where he is answering a question on Why aren’t the Google Toolbar PageRank values updated more often? In the same video, you will find the answer where he confirms that content is more important than PageRank.